What is Tracr?
TRACR is a digital platform launched by De Beers Group that provides traceability of a diamond's natural origin
How does Tracr work?
Each diamond is assigned a unique digital certificate stored on Tracr’s platform. This records its key attributes and origin, providing tamper-proof transparency.
Why should I trust Tracr?
Tracr is backed by De Beers, a leader in the diamond industry to create secure, unalterable records. This ensures every diamond’s history is verified and trustworthy.
How do I verify a diamond's Tracr record?
Every Tracr-registered diamond comes with a unique ID. Enter this ID on our platform’s verification tool (https://search.tracr.com/) to instantly view its details.
How do I search for Tracr diamonds?
You can search for Tracr diamonds by selecting the "Tracr" option under the "Mine to Market" section of our Advanced Filter. This allows you to easily identify and filter diamonds with Tracr certification.
Are Tracr diamonds available in Showroom, Feeds and Shopify?
Yes, Tracr diamonds are available in Showroom, Feeds and Shopify. However, users can't currently filter specifically for Tracr diamonds on these platforms. We're actively working to implement this filtering functionality, so stay tuned for updates.
Is there any additional charge for Tracr diamonds?
No, there is no additional charge for Tracr diamonds. The price displayed on our platform is all-inclusive and covers the full value of the diamond, including its Tracr certification.
What is the difference between locked and unlocked Tracr diamonds?
All Tracr diamonds are initially locked. After purchase, the diamonds are unlocked automatically to showcase the complete origin information. This ensures transparency and authenticity of the diamond's journey.
When will I receive the unlocked details?
Unlocked details of the stone will be sent via email before the delivery of the diamond. This ensures you have complete information about the diamond's origin and traceability.